reason to ride
          / ́rēzən/to ̄o/rīd/
          1. the higher motive, goal or purpose for riding one’s bicycle.
        
      
        
    From the most seasoned pro racer to a child riding for the first time on training wheels, everyone has one. A reason to ride. And whether it’s about improved fitness, better health or just pure enjoyment, the reason is usually as simple as it is beautiful.
    
    
    
        We’re not just riding to race.
        
We’re racing to inspire the world to ride.
    
    
    We’re racing to inspire the world to ride.
          Emma
White
        White
          A pure love of the sport. And the chance to ride her superpower all the way to the Olympics.
        
      
          Svein
Tuft
        Tuft
          The feeling of freedom. The thrill of going up against his most formidable adversary of all: himself.
        
      
        Reasons to ride
      
      
        from our athletes and fans
      
      
  
  
      
          
          What's
your
reason
to ride?
        your
reason
to ride?
      
          Share your reason 
with us and be featured
alongside our athletes!
      with us and be featured
alongside our athletes!